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The Secret to Fundraising Success
Direct Mail, General News, Transactional Mail

The Secret to Fundraising Success

How Direct Mail can give you the edge. Those who dedicate their lives to charity know that fundraising strategy success translates into the ability to do more to achieve positive outcomes. [...]

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Reputation_Management
Direct Mail, General News, Transactional Mail

Consumer Data Protection is Vital to Brand Reputation

Benefits of suppliers with ISO 27001 Certification. When marketing managers ponder strategies, they generally centre on factors such as target audience, brand differentiation, personalization, and compelling brand storytelling. Unless the business [...]

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Automation hand pointing to automated communication channels
Direct Mail, General News, Transactional Mail

The Mail Automation Advantage

How highly regulated industries can benefit from mail automation. Automation is transforming mail channel marketing and is becoming increasingly popular in highly regulated industries such as insurance and financial services, with [...]

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Capitalizing on First Party Data
Direct Mail, General News, Transactional Mail

Capitalizing on First Party Data

Are you using your consumer data to drive results? Marketing expert Philip Kotler defined marketing as a science and an art that explores, creates, and delivers value to satisfy a target [...]

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Financial Services Communication Strategy
General News, Transactional Mail

Financial Services Communication Strategy

Trust and clarity are essential to realizing results. Money. Although the word stands alone, it has a different meaning to different people and ubiquitously evokes strong emotions. Financial Services are unique [...]

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The Power of Brand Storytelling
Direct Mail, General News

The Power of Brand Storytelling

Direct Mail is the ultimate vehicle to tell your story. Before babies can understand words, stories captivate them. The pictures on the pages, a parent’s tone of voice, and the animation [...]

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Eco-Friendly Direct Mail
Direct Mail, General News

Eco-Friendly Direct Mail

The truth about marketing and the environment. Market demand for environmentally friendly products is at an all-time high. As a result, marketers attempt to appeal to their audience with terms like [...]

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Get Noticed
Direct Mail, General News

Get Noticed!

Is your marketing lost in the digital abyss? The pandemic gave the digital marketing era a significant boost; digital channels have become so congested that their effectiveness has diminished. It is [...]

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Enhancing Digital Marketing Success
Direct Mail, General News

Enhancing Digital Marketing Success

Direct Mail captures consumer attention and enhances digital engagement (4-minute read) On April 30, 1993, CERN introduced the World Wide Web to the biosphere by releasing the software in the public [...]

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Marketing Strategy 2023 and Beyond
Direct Mail, General News

Marketing Strategy 2023 and Beyond

The last two years have fundamentally changed us as human beings, yet the new year offers hope for a sense of normalcy. Consumer behaviour has also changed dramatically over the last [...]

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Direct Mail Success Checklist
Brochures, Direct Mail, General News

Direct Mail Success Checklist

There is an intrinsic response consumers experience when they receive tangible mail in their mailbox. The design, the colour, the feel of the paper, and the personalization all work together to [...]

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Man Looking at Direct Mail
Direct Mail, General News

Direct Mail Outperforms Digital

Going offline to create more meaningful brand experiences It seems inconceivable and counterintuitive that in an age where we are intrinsically attached to our digital devices, an increasing number of young [...]

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Cover-All Press Release
Press Release

Informco added to Cover-All

Cover-All Computer Services Corp. and Informco have completed the succession strategy of Informco, located in Scarborough. The arrangement, completed January 1, 2022, will bring Informco under the umbrella of Cover-All companies [...]

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Personalization in a Cookie-less World
Direct Mail, General News

Personalization in a Cookie-less World

We surf the Internet every day in search of information on subjects of interest, for goods and services, entertainment, and socialization. The Internet offers a great deal of information to consumers [...]

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Donation Strategy is Key to Growth
Direct Mail, General News

Donation Strategy is Key to Growth

Direct Mail boost to your online donations “Kindness is the language which the deaf can hear and the blind can see”, Mark Twain. Philanthropy is in our nature, and perhaps nothing [...]

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Millennials love direct mail. Who knew?
Direct Mail, General News, Transactional Mail

Millennials love direct mail. Who knew?

Brand Trust can be found Offline Millennials, the generation between 24 and 40 years old, are one of the most sought-after yet stereotyped target market. There are almost 9.8 million millennials [...]

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Marketing Strategy 2022 and Beyond Article
Direct Mail, E-Mail News, General News

Marketing Strategy 2022 and Beyond

What the pandemic and changing digital landscape have taught us If the pandemic has taught marketers anything it is that strategic marketing requires pivoting to meet the current needs of consumers [...]

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Consumer Trust Lost
Direct Mail

Consumer Trust Lost

(4 minute read) The data security risk of your mail programs Chances are the last thing on your mind when you are working on a mail campaign is data security. Your [...]

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