Stay up-to-date on industry news
Stay up-to-date on industry news
Building Powerful Brand Messages, One Consumer at a Time
Brand messaging can conjure emotions and transport us to a magical place in time. Iconic companies are so effective at building their brand through storytelling that decades after advertising campaigns, their [...]
The Tangible Touch: Direct Mail’s Role in a Digital-First World
In today’s digital age, marketing strategies are always changing to keep up with what consumers want in today’s digital world. One of the most effective approaches is omnichannel marketing, which provides [...]
Five Compelling Reasons to Invest in Direct Mail in 2024
Is your brand fading into the background? Digital marketing overload has led to digital fatigue, banner blindness, and increased use of ad-blocking software, resulting in poor brand performance, and increasing digital [...]
The Secret to Fundraising Success
How Direct Mail can give you the edge. Those who dedicate their lives to charity know that fundraising strategy success translates into the ability to do more to achieve positive outcomes. [...]
Consumer Data Protection is Vital to Brand Reputation
Benefits of suppliers with ISO 27001 Certification. When marketing managers ponder strategies, they generally centre on factors such as target audience, brand differentiation, personalization, and compelling brand storytelling. Unless the business [...]
The Mail Automation Advantage
How highly regulated industries can benefit from mail automation. Automation is transforming mail channel marketing and is becoming increasingly popular in highly regulated industries such as insurance and financial services, with [...]
Capitalizing on First Party Data
Are you using your consumer data to drive results? Marketing expert Philip Kotler defined marketing as a science and an art that explores, creates, and delivers value to satisfy a target [...]
Financial Services Communication Strategy
Trust and clarity are essential to realizing results. Money. Although the word stands alone, it has a different meaning to different people and ubiquitously evokes strong emotions. Financial Services are unique [...]
The Power of Brand Storytelling
Direct Mail is the ultimate vehicle to tell your story. Before babies can understand words, stories captivate them. The pictures on the pages, a parent’s tone of voice, and the animation [...]
Eco-Friendly Direct Mail
The truth about marketing and the environment. Market demand for environmentally friendly products is at an all-time high. As a result, marketers attempt to appeal to their audience with terms like [...]
Get Noticed!
Is your marketing lost in the digital abyss? The pandemic gave the digital marketing era a significant boost; digital channels have become so congested that their effectiveness has diminished. It is [...]
Enhancing Digital Marketing Success
Direct Mail captures consumer attention and enhances digital engagement (4-minute read) On April 30, 1993, CERN introduced the World Wide Web to the biosphere by releasing the software in the public [...]
Marketing Strategy 2023 and Beyond
The last two years have fundamentally changed us as human beings, yet the new year offers hope for a sense of normalcy. Consumer behaviour has also changed dramatically over the last [...]
Direct Mail Success Checklist
There is an intrinsic response consumers experience when they receive tangible mail in their mailbox. The design, the colour, the feel of the paper, and the personalization all work together to [...]
Security Webinar – Parts 1 through 6
https://bcm.cover-all.ca/wp-content/uploads/2022/06/Security-Webinar-Parts-1-through-6.mp4 [...]
The Power of Trigger-Based Direct Mail
Trigger-based marketing is a strategy that uses consumer behavior to create personalized messages that can help you improve response rates by sending the right message, at the right time. It has [...]
Direct Mail Outperforms Digital
Going offline to create more meaningful brand experiences It seems inconceivable and counterintuitive that in an age where we are intrinsically attached to our digital devices, an increasing number of young [...]
How Phygital Marketing creates a robust brand experience
The last two years have propelled us farther and farther into the digital world with people increasingly working, shopping, and socializing online. A 2020 study of over 10,000 people in 5 [...]
Digital Privacy Laws are about to get tougher in Canada
The proliferation of consumer data collected by businesses has led to significant concerns over personal privacy. Canadian legislation including the Personal Information Protection and Electronic Documents Act (PIPEDA) and Canada’s Anti-Spam [...]
Personalization in a Cookie-less World
We surf the Internet every day in search of information on subjects of interest, for goods and services, entertainment, and socialization. The Internet offers a great deal of information to consumers [...]
Google and Amazon use a similar marketing channel strategy that may surprise you
What does Google, the world’s largest search engine, have in common with Amazon, the world’s largest online retailer? Despite their massive online presence, these big tech companies know going offline helps [...]
QR Codes, modern marketing strategy
A Quick Response (QR) Code is a type of barcode that holds a great deal of information and when scanned allows the user to access information almost instantaneously. QR codes made [...]
5 Strategies to improve your direct mail success
There is an intrinsic response consumers experience when they receive tangible mail in their mailbox, especially when the piece offers something new and rewarding. The design, the colour, the feel of [...]
Digital Fatigue is real and it’s affecting your Brand success
In the last two years, more of our time has been spent in front of a screen than any other time in history. Working and learning from home, limited mobility due [...]
Donation Strategy is Key to Growth
Direct Mail boost to your online donations “Kindness is the language which the deaf can hear and the blind can see”, Mark Twain. Philanthropy is in our nature, and perhaps nothing [...]
Millennials love direct mail. Who knew?
Brand Trust can be found Offline Millennials, the generation between 24 and 40 years old, are one of the most sought-after yet stereotyped target market. There are almost 9.8 million millennials [...]
Marketing Strategy 2022 and Beyond
What the pandemic and changing digital landscape have taught us If the pandemic has taught marketers anything it is that strategic marketing requires pivoting to meet the current needs of consumers [...]
Consumer Trust Lost
(4 minute read) The data security risk of your mail programs Chances are the last thing on your mind when you are working on a mail campaign is data security. Your [...]
Leveraging Consumer Data to Create One-to-One Campaigns
(5 minute read) Advances in technology have created an abundance of consumer data enabling marketers to create personal connections with their audience. Information is so readily available, that for most organizations [...]
The Untapped Marketing Potential of Transactional Mail
(2 minute read) Transactional mail involves communication sent to facilitate a transaction between the sender and the recipient. Bills, invoices, statements, proxies, annual reports, certifications, and memberships are all considered transactional [...]
Data security has emerged as a key consideration
“Your database in many cases is your lifeblood.” “One of the things that we’ve been focusing on and that we believe has changed [within the lettershop industry] is the focus on [...]
