Get Noticed

Get Noticed!

Is your marketing lost in the digital abyss? The pandemic gave the digital marketing era a significant boost; digital channels have become so congested that their effectiveness has diminished. It is estimated that the average consumer sees between 4,000 to 10,000 digital ads daily and receives 44,167 e-mails per year. This clutter, or excessive amounts of advertising messages on the Internet, has largely desensitized consumers to advertisements. Click-through rates for [...]

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Get Noticed!
Enhancing Digital Marketing Success

Enhancing Digital Marketing Success

Direct Mail captures consumer attention and enhances digital engagement (4-minute read) On April 30, 1993, CERN introduced the World Wide Web to the biosphere by releasing the software in the public domain. Soon after that, it made a release available with an open license, maximizing its availability across the globe. The business opportunities were immediately recognized, and the term digital marketing quickly gained the attention of major brands. In the [...]

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Enhancing Digital Marketing Success
Marketing Strategy 2023 and Beyond

Marketing Strategy 2023 and Beyond

The last two years have fundamentally changed us as human beings, yet the new year offers hope for a sense of normalcy. Consumer behaviour has also changed dramatically over the last two years, necessitating shifts in how marketers promote their brands. The pandemic has had an impact on consumer behaviour, with lockdowns affecting the way in which people work, travel, and live. We ate at home and even baked more [...]

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Marketing Strategy 2023 and Beyond
Direct Mail Success Checklist

Direct Mail Success Checklist

There is an intrinsic response consumers experience when they receive tangible mail in their mailbox. The design, the colour, the feel of the paper, and the personalization all work together to create a psychological impact for your brand that cannot be replicated by other forms of marketing communication. The results speak for themselves – with a 90% open rate, targeted direct mail has a higher response rate than any other [...]

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Direct Mail Success Checklist
The Power of Trigger-Based Direct Mail

The Power of Trigger-Based Direct Mail

Trigger-based marketing is a strategy that uses consumer behavior to create personalized messages that can help you improve response rates by sending the right message, at the right time. It has become a critical component of an effective multi-channel marketing strategy because it generates impressive results. Just as it sounds, trigger-based marketing occurs when communication is triggered once a particular event takes place. For example, a specific date can be [...]

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The Power of Trigger-Based Direct Mail