Direct Mail boost to your online donations “Kindness is the language which the deaf can hear and the blind can see”, Mark Twain. Philanthropy is in our nature, and perhaps nothing captures the essence of giving better than Mark Twain’s iconic quote. We see people in need, and we want to help. The World Giving Index ranked Canada the 6th most giving nation in the world in 2021. However, the [...]
Millennials love direct mail. Who knew?
Brand Trust can be found Offline Millennials, the generation between 24 and 40 years old, are one of the most sought-after yet stereotyped target market. There are almost 9.8 million millennials in Canada and by 2025 millennials will account for 75% of the world’s workforce. With this kind of buying power, it is no wonder why so many marketers have their eye on this achievement-oriented group. As the first generation [...]
Marketing Strategy 2021 and Beyond
What the pandemic and changing digital landscape have taught us If the pandemic has taught marketers anything it is that strategic marketing requires pivoting to meet the current needs of consumers and that it is critical to success. Social distancing, remote workforce, not getting together with family and friends and the constant roller coaster of stages of closing and reopening have created an opportunity for brands to provide a connection [...]