Direct Mail Success Checklist

Direct Mail Success Checklist

There is an intrinsic response consumers experience when they receive tangible mail in their mailbox. The design, the colour, the feel of the paper, and the personalization all work together to create a psychological impact for your brand that cannot be replicated by other forms of marketing communication. The results speak for themselves – with a 90% open rate, targeted direct mail has a higher response rate than any other [...]

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Direct Mail Success Checklist
The Power of Trigger-Based Direct Mail

The Power of Trigger-Based Direct Mail

Trigger-based marketing is a strategy that uses consumer behavior to create personalized messages that can help you improve response rates by sending the right message, at the right time. It has become a critical component of an effective multi-channel marketing strategy because it generates impressive results. Just as it sounds, trigger-based marketing occurs when communication is triggered once a particular event takes place. For example, a specific date can be [...]

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The Power of Trigger-Based Direct Mail
Man Looking at Direct Mail

Direct Mail Outperforms Digital

Going offline to create more meaningful brand experiences It seems inconceivable and counterintuitive that in an age where we are intrinsically attached to our digital devices, an increasing number of young people are in search of offline experiences. This desire extends to every facet of people’s lives including marketing and advertising exposures. What was once perceived as snail mail, is now demonstrating that it has the ability to achieve targets [...]

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Direct Mail Outperforms Digital
How Phygital Marketing creates a robust brand experience

How Phygital Marketing creates a robust brand experience

The last two years have propelled us farther and farther into the digital world with people increasingly working, shopping, and socializing online. A 2020 study of over 10,000 people in 5 countries uncovered that the average daily time spent consuming content is now 6 hours and 59 minutes, which includes phone, TV, and other forms of digital media. This surge in online activity has created a condition known as digital [...]

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How Phygital Marketing creates a robust brand experience
Digital Privacy Laws are about to get tougher in Canada

Digital Privacy Laws are about to get tougher in Canada

The proliferation of consumer data collected by businesses has led to significant concerns over personal privacy. Canadian legislation including the Personal Information Protection and Electronic Documents Act (PIPEDA) and Canada’s Anti-Spam Legislation (CASL), regulates how businesses collect, use and manage that information. In November of 2020, the government of Canada tabled additional legislation, the Digital Charter Implementation Act (Bill C-11) to keep pace with the surge of digital data collection. [...]

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Digital Privacy Laws are about to get tougher in Canada