Trust and clarity are essential to realizing results. Money. Although the word stands alone, it has a different meaning to different people and ubiquitously evokes strong emotions. Financial Services are unique in every aspect of business operation, including marketing communication. Trust and clarity in an otherwise complex environment make the challenges of selling financial services distinctive. So do the regulations that govern how these services can be marketed. Trust Trust [...]
Direct Mail is the ultimate vehicle to tell your story. Before babies can understand words, stories captivate them. The pictures on the pages, a parent’s tone of voice, and the animation of the storyteller bring characters to life as they turn the pages. These early experiences create a deep-rooted emotional connection for children and adults alike. Storytelling is ubiquitous around the world. Throughout history, stories formed part of the fabric [...]
The truth about marketing and the environment. Market demand for environmentally friendly products is at an all-time high. As a result, marketers attempt to appeal to their audience with terms like eco-friendly, Green, environmentally friendly, all-natural, and sustainable. However, consumers who are passionate about purchasing Green products are creating awareness and making it easier for all consumers to determine which products are truly “Green” and which are “Greenwashing.” In 1986, [...]
Is your marketing lost in the digital abyss? The pandemic gave the digital marketing era a significant boost; digital channels have become so congested that their effectiveness has diminished. It is estimated that the average consumer sees between 4,000 to 10,000 digital ads daily and receives 44,167 e-mails per year. This clutter, or excessive amounts of advertising messages on the Internet, has largely desensitized consumers to advertisements. Click-through rates for [...]
Direct Mail captures consumer attention and enhances digital engagement (4-minute read) On April 30, 1993, CERN introduced the World Wide Web to the biosphere by releasing the software in the public domain. Soon after that, it made a release available with an open license, maximizing its availability across the globe. The business opportunities were immediately recognized, and the term digital marketing quickly gained the attention of major brands. In the [...]
The last two years have fundamentally changed us as human beings, yet the new year offers hope for a sense of normalcy. Consumer behaviour has also changed dramatically over the last two years, necessitating shifts in how marketers promote their brands. The pandemic has had an impact on consumer behaviour, with lockdowns affecting the way in which people work, travel, and live. We ate at home and even baked more [...]