How Direct Mail can give you the edge. Those who dedicate their lives to charity know that fundraising strategy success translates into the ability to do more to achieve positive outcomes. It is a passion project, and the campaigns you create strike to the heart of your cause. Fundraising strategy has shifted to an increased importance of digital campaigns. For a while, digital had seen its moment in the sun. [...]
Benefits of suppliers with ISO 27001 Certification. When marketing managers ponder strategies, they generally centre on factors such as target audience, brand differentiation, personalization, and compelling brand storytelling. Unless the business is in a highly regulated industry such as financial services, it is rare for marketers to contemplate the compliance of their campaigns. But the landscape is changing at an increasing rate. In Canada, most professional marketers know that false [...]
How highly regulated industries can benefit from mail automation. Automation is transforming mail channel marketing and is becoming increasingly popular in highly regulated industries such as insurance and financial services, with good reason. Most organizations look to achieve fiscal efficiencies with automation. However, highly regulated industries contend with the additional challenge of maintaining regulatory compliance. Mail automation removes many of the error-prone manual processes involved in channel marketing and can [...]
Are you using your consumer data to drive results? Marketing expert Philip Kotler defined marketing as a science and an art that explores, creates, and delivers value to satisfy a target audience’s needs at a profit. Historically, many have viewed marketing as strategic and creative; however, describing marketing as a science has never been more appropriate than it is today. The use of technology to collect and analyze consumer data [...]
Trust and clarity are essential to realizing results. Money. Although the word stands alone, it has a different meaning to different people and ubiquitously evokes strong emotions. Financial Services are unique in every aspect of business operation, including marketing communication. Trust and clarity in an otherwise complex environment make the challenges of selling financial services distinctive. So do the regulations that govern how these services can be marketed. Trust Trust [...]
Brand Trust can be found Offline Millennials, the generation between 24 and 40 years old, are one of the most sought-after yet stereotyped target market. There are almost 9.8 million millennials in Canada and by 2025 millennials will account for 75% of the world’s workforce. With this kind of buying power, it is no wonder why so many marketers have their eye on this achievement-oriented group. As the first generation [...]