Trust and clarity are essential to realizing results. Money. Although the word stands alone, it has a different meaning to different people and ubiquitously evokes strong emotions. Financial Services are unique in every aspect of business operation, including marketing communication. Trust and clarity in an otherwise complex environment make the challenges of selling financial services distinctive. So do the regulations that govern how these services can be marketed. Trust Trust [...]
Millennials love direct mail. Who knew?
Brand Trust can be found Offline Millennials, the generation between 24 and 40 years old, are one of the most sought-after yet stereotyped target market. There are almost 9.8 million millennials in Canada and by 2025 millennials will account for 75% of the world’s workforce. With this kind of buying power, it is no wonder why so many marketers have their eye on this achievement-oriented group. As the first generation [...]
The Untapped Marketing Potential of Transactional Mail
(2 minute read) Transactional mail involves communication sent to facilitate a transaction between the sender and the recipient. Bills, invoices, statements, proxies, annual reports, certifications, and memberships are all considered transactional mail. Typically, transactional mail contains information a recipient wants or needs to receive, and as a result they have an exceedingly high open and read-through rate of at least 95%. With these high open and read-through rates, the marketing [...]
Data security has emerged as a key consideration
“Your database in many cases is your lifeblood.” “One of the things that we’ve been focusing on and that we believe has changed [within the lettershop industry] is the focus on security,” says John Leonard, vice president of sales and marketing at Cover-All. “For us, that’s a really big deal and that’s a change that we’ve tried to implement over the last ﬁve or six years.” “This change is driven [...]