Brand Trust can be found Offline Millennials, the generation between 24 and 40 years old, are one of the most sought-after yet stereotyped target market. There are almost 9.8 million millennials in Canada and by 2025 millennials will account for 75% of the world’s workforce. With this kind of buying power, it is no wonder why so many marketers have their eye on this achievement-oriented group. As the first generation [...]
(2 minute read) Transactional mail involves communication sent to facilitate a transaction between the sender and the recipient. Bills, invoices, statements, proxies, annual reports, certifications, and memberships are all considered transactional mail. Typically, transactional mail contains information a recipient wants or needs to receive, and as a result they have an exceedingly high open and read-through rate of at least 95%. With these high open and read-through rates, the marketing [...]
“Your database in many cases is your lifeblood.” “One of the things that we’ve been focusing on and that we believe has changed [within the lettershop industry] is the focus on security,” says John Leonard, vice president of sales and marketing at Cover-All. “For us, that’s a really big deal and that’s a change that we’ve tried to implement over the last five or six years.” “This change is driven [...]