Five_Compelling_Reasons_to_Invest_in_Direct_Mail_in_2024

Five Compelling Reasons to Invest in Direct Mail in 2024

Is your brand fading into the background? Digital marketing overload has led to digital fatigue, banner blindness, and increased use of ad-blocking software, resulting in poor brand performance, and increasing digital marketing budgets. If digital marketing is the only arrow in your quiver, listen up. Incorporating Direct Mail into your 2024 campaigns can help your brand get noticed and improve results. Marketers are struggling to get consumer attention online, which [...]

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Five Compelling Reasons to Invest in Direct Mail in 2024
The Secret to Fundraising Success

The Secret to Fundraising Success

How Direct Mail can give you the edge. Those who dedicate their lives to charity know that fundraising strategy success translates into the ability to do more to achieve positive outcomes. It is a passion project, and the campaigns you create strike to the heart of your cause. Fundraising strategy has shifted to an increased importance of digital campaigns. For a while, digital had seen its moment in the sun. [...]

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The Secret to Fundraising Success
Reputation_Management

Consumer Data Protection is Vital to Brand Reputation

Benefits of suppliers with ISO 27001 Certification. When marketing managers ponder strategies, they generally centre on factors such as target audience, brand differentiation, personalization, and compelling brand storytelling. Unless the business is in a highly regulated industry such as financial services, it is rare for marketers to contemplate the compliance of their campaigns. But the landscape is changing at an increasing rate. In Canada, most professional marketers know that false [...]

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Consumer Data Protection is Vital to Brand Reputation
Automation hand pointing to automated communication channels

The Mail Automation Advantage

How highly regulated industries can benefit from mail automation. Automation is transforming mail channel marketing and is becoming increasingly popular in highly regulated industries such as insurance and financial services, with good reason. Most organizations look to achieve fiscal efficiencies with automation. However, highly regulated industries contend with the additional challenge of maintaining regulatory compliance. Mail automation removes many of the error-prone manual processes involved in channel marketing and can [...]

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The Mail Automation Advantage
Capitalizing on First Party Data

Capitalizing on First Party Data

Are you using your consumer data to drive results? Marketing expert Philip Kotler defined marketing as a science and an art that explores, creates, and delivers value to satisfy a target audience’s needs at a profit. Historically, many have viewed marketing as strategic and creative; however, describing marketing as a science has never been more appropriate than it is today. The use of technology to collect and analyze consumer data [...]

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Capitalizing on First Party Data
The Power of Brand Storytelling

The Power of Brand Storytelling

Direct Mail is the ultimate vehicle to tell your story. Before babies can understand words, stories captivate them. The pictures on the pages, a parent’s tone of voice, and the animation of the storyteller bring characters to life as they turn the pages. These early experiences create a deep-rooted emotional connection for children and adults alike. Storytelling is ubiquitous around the world. Throughout history, stories formed part of the fabric [...]

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The Power of Brand Storytelling