Donation Strategy is Key to Growth

Donation Strategy is Key to Growth

Direct Mail boost to your online donations “Kindness is the language which the deaf can hear and the blind can see”, Mark Twain. Philanthropy is in our nature, and perhaps nothing captures the essence of giving better than Mark Twain’s iconic quote. We see people in need, and we want to help. The World Giving Index ranked Canada the 6th most giving nation in the world in 2021. However, the [...]

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Donation Strategy is Key to Growth
Millennials love direct mail. Who knew?

Millennials love direct mail. Who knew?

Brand Trust can be found Offline Millennials, the generation between 24 and 40 years old, are one of the most sought-after yet stereotyped target market. There are almost 9.8 million millennials in Canada and by 2025 millennials will account for 75% of the world’s workforce. With this kind of buying power, it is no wonder why so many marketers have their eye on this achievement-oriented group. As the first generation [...]

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Millennials love direct mail. Who knew?
Marketing Strategy 2021 and Beyond Article

Marketing Strategy 2021 and Beyond

What the pandemic and changing digital landscape have taught us If the pandemic has taught marketers anything it is that strategic marketing requires pivoting to meet the current needs of consumers and that it is critical to success.  Social distancing, remote workforce, not getting together with family and friends and the constant roller coaster of stages of closing and reopening have created an opportunity for brands to provide a connection [...]

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Marketing Strategy 2021 and Beyond
Consumer Trust Lost

Consumer Trust Lost

(4 minute read) The data security risk of your mail programs Chances are the last thing on your mind when you are working on a mail campaign is data security. Your focus is reaching your consumer, getting their attention, and creating highly effective campaigns. So why should data security be high on your priority list, and in fact why should it be on your radar screen at all? The reality [...]

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Consumer Trust Lost
Leveraging Consumer Data to Create One-to-One Campaign

Leveraging Consumer Data to Create One-to-One Campaigns

 (5 minute read) Advances in technology have created an abundance of consumer data enabling marketers to create personal connections with their audience. Information is so readily available, that for most organizations it has become the standard for all effective marketing messaging. In today’s marketplace, successful marketing campaigns rely on building relationships through relevant, value-added, consumer experiences. No two consumers are alike; some might have similar preferences, hobbies, and demographics, but [...]

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Leveraging Consumer Data to Create One-to-One Campaigns
New Canada Post Vision Must Find Right Balance

New Canada Post Vision Must Find Right Balance

Earlier this year, the federal government put forth some admirable concepts around Canada Post: A new vision focused on serving Canadians; Concrete actions in five areas that provide a new foundation for renewal; and Priorities for implementing renewal. The government review identified various areas of opportunity and has asked Canada Post to undertake the following measures: Consider the applicability in Canada of best practices and successful innovations in other countries, [...]

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New Canada Post Vision Must Find Right Balance