Building Powerful Brand Messages One Consumer at a Time

Building Powerful Brand Messages, One Consumer at a Time

Brand messaging can conjure emotions and transport us to a magical place in time. Iconic companies are so effective at building their brand through storytelling that decades after advertising campaigns, their messages remain firmly implanted in consumer consciousness. In 1971, The Coca-Cola Company aired its iconic “Hilltop– I’d Like to Buy the World a Coke” commercial as part of their “It’s the Real Thing” campaign. It created such a strong [...]

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Building Powerful Brand Messages, One Consumer at a Time
omnichannel

The Tangible Touch: Direct Mail’s Role in a Digital-First World

In today’s digital age, marketing strategies are always changing to keep up with what consumers want in today’s digital world. One of the most effective approaches is omnichannel marketing, which provides a seamless customer experience across various platforms and devices. While digital channels dominate the marketing landscape, the importance and impact of traditional methods, like direct mail, should not be underestimated. We’ll explore the unique benefits of direct mail and [...]

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The Tangible Touch: Direct Mail’s Role in a Digital-First World
Five_Compelling_Reasons_to_Invest_in_Direct_Mail_in_2024

Five Compelling Reasons to Invest in Direct Mail in 2024

Is your brand fading into the background? Digital marketing overload has led to digital fatigue, banner blindness, and increased use of ad-blocking software, resulting in poor brand performance, and increasing digital marketing budgets. If digital marketing is the only arrow in your quiver, listen up. Incorporating Direct Mail into your 2024 campaigns can help your brand get noticed and improve results. Marketers are struggling to get consumer attention online, which [...]

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Five Compelling Reasons to Invest in Direct Mail in 2024
The Secret to Fundraising Success

The Secret to Fundraising Success

How Direct Mail can give you the edge. Those who dedicate their lives to charity know that fundraising strategy success translates into the ability to do more to achieve positive outcomes. It is a passion project, and the campaigns you create strike to the heart of your cause. Fundraising strategy has shifted to an increased importance of digital campaigns. For a while, digital had seen its moment in the sun. [...]

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The Secret to Fundraising Success
Reputation_Management

Consumer Data Protection is Vital to Brand Reputation

Benefits of suppliers with ISO 27001 Certification. When marketing managers ponder strategies, they generally centre on factors such as target audience, brand differentiation, personalization, and compelling brand storytelling. Unless the business is in a highly regulated industry such as financial services, it is rare for marketers to contemplate the compliance of their campaigns. But the landscape is changing at an increasing rate. In Canada, most professional marketers know that false [...]

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Consumer Data Protection is Vital to Brand Reputation
Automation hand pointing to automated communication channels

The Mail Automation Advantage

How highly regulated industries can benefit from mail automation. Automation is transforming mail channel marketing and is becoming increasingly popular in highly regulated industries such as insurance and financial services, with good reason. Most organizations look to achieve fiscal efficiencies with automation. However, highly regulated industries contend with the additional challenge of maintaining regulatory compliance. Mail automation removes many of the error-prone manual processes involved in channel marketing and can [...]

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The Mail Automation Advantage