Insights & Innovations

The AIIM Blog offers insightful articles, expert opinions, and the latest trends in information management, digital transformation, and intelligent automation. Discover valuable resources, best practices, and industry updates to help organizations optimize their data strategies and stay ahead in the evolving digital landscape.

Comparing Marketing Print vs Digital

Print vs. Digital Marketing: Which Drives Better ROI in 2026? 

Print isn’t dead—and digital isn’t always better. In 2026, the strongest ROI comes from knowing when to use each channel...
AdobeStock 1721770114 1

Smart Paper Choices: A Practical Guide to Selecting the Best Stock for Your Print Project

Choosing the right paper stock can make or break your print project. From weight and coating to brightness and texture,...
canada post postal service

What It Means to Work With a Canada Post Expert Partner

When mail is used for critical customer communications, there is no room for error. Accuracy, compliance, and on-time delivery all...
Comparing Marketing Print vs Digital

Digital Printing and Targeted Mail: Smarter Communication That Delivers Results

In an environment where inboxes are overloaded and attention is limited, organizations are looking for communication methods that still deliver...
Variable Data Direct Mail

Powerful Variable Data Printing: Personalizing Direct Mail at Scale

Variable Data Printing (VDP) transforms direct mail from generic to truly personal—boosting response rates, relevance, and ROI by customizing every...
Marketing Team Analyzing Prints

Reliable Print Partners: The Secret Weapon for Successful Marketing Agencies

Marketing agencies rely on print partners to deliver quality, speed, and consistency. The right printer protects your reputation, supports tight...
Mail Statements

Critical Transactional Mail Best Practices Every Canadian Business Must Follow

Transactional mail—statements, invoices, policies—remains one of the most opened and trusted forms of communication in Canada. This guide covers the...
Insurance Direct Mail

How Direct Mail Drove a 40% Surge in Policy Renewals: A Proven Case Study for Canadian Insurance Brokers

A GTA insurance brokerage reversed declining renewal rates using a highly personalized, multi-touch direct mail campaign—resulting in a 581% ROI...